If you’re wondering if sustainable fashion really does exist in South Africa, the answer is yes but only on a small scale.
With fast fashion on the rise locally, South Africans are opting to buy new items at low price points, feeding a false sense of wealth. The polyester garments they buy have a short life span, end up in landfills, are the biggest ocean polluters in the wash cycle, and are generally produced in unfavourable conditions. The buzz from buying ‘new’ far outweighs the concerns regarding the factory conditions and environmental impact.
Over the last 2 years, there seems to have been a change in behaviour. The likes of The Ethical Market at The Biscuit Mill, Kamers/Makers and the emergence of other ethical brands are highlighting these changes.
But South Africans still have a long way to go in comparison to the European market (wholesale and retail) who are more aware of ethical fashion and want to know the process designers have followed to produce an ‘eco-fashion’ garment.
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