20 years into our journey, we are proud to be South Africa’s leading belt manufacturer. Everything that we have achieved so far, and all that we continue to do, is governed by our commitment to being a Place of Craft and a Place of Science™
But what exactly does that mean?
- People, people, people
The people that power Equator are at the heart of everything that we do! Without them none of what we do would be possible. They put the craftsmanship into craft.
- Impeccable craftsmanship and attention to detail
That brings us to the quality of our craftsmanship and a focus on perfecting even the smallest details. We listen to what our customers need, then aim to deliver the best possible product for their shopper. A product that has great aesthetic, functionality and durability.
- Innovations in raw materials
Where craft and science intersect, is our commitment to innovating with raw materials. That means increasingly ensuring the ethics, quality and certifications of our leathers. It means using more recycled leather whilst aiming to maintain quality. It means localising our supply chain and developing new materials altogether – like the plant based fabrications we have been, and continue to work on. Ultimately it means aiming to make the most responsible belt out there.
- Backing our work up with science
We try our best to back up our sustainability, and other, claims with science. So much so that we know exactly how much energy it takes to make a belt in our factory. Turns out, it’s as little as your morning cuppa. Our commitment to science goes well beyond our energy consumption, forming part of how we approach everything that we do. Science also lies in our understanding of ever-changing consumer behaviour, innovations in raw materials, sustainability and use of technology.
- Commitment to transparency, growth and daily improvement
We know we aren’t perfect and don’t claim to be. Part of our commitment to being a place of craft and a place of science is about being transparent about where we have come from, where we are at, and where we want to go. We don’t wish to make bold claims, but we do wish to celebrate our wins. Wins that come from daily commitments, actions and progress. In the future, we believe transparency in the supply chain will be a part of how people make their buying decisions. We are happy for people to know exactly where and how their belt was made, and we believe more and more people are starting to ask these important questions.
Our commitment to being a Place of Craft and a Place of Science™ has brought us this far. It will, in no doubt, continue to guide us as we move from strength to strength in the decades to come.